How to Save in Creating a Booth for an Expo

Trade shows and expos are great ways to sell your jewelry. Lots of people will be there and it’ll be a good way to showcase your jewelry to a new crowd. However, creating a jewelry display for your booth in a bazaar can be quite expensive. Since you have to prepare for a bigger market, you need to come up with new ways to get your jewelry noticed. Unless you’re willing to blend with other jewelry sellers, you have to come up with better ways to display your jewelry.

For many sellers, in order to create a good display, they have to spend a lot of money for equipment and brand new decoration. But don’t worry, you can still join trade shows and expos without enduring all the expenses.

Here are some useful ideas for displaying jewelry in the most affordable way possible.

1. Use old display equipment Who says you need to have new display just for a trade show? Your old supplies are fine. If you have bracelet bars, earring towers and ring risers, you can definitely use this during the trade show. They may not be sparkling new, but you can always get them to shine before the event. Instead of buying new jewelry display cases, all you need to do is get your old ones cleaned. You won’t even have to pay to clean your display cases. You can do it yourself. With a vacuum, some brushes and damp cloth, you can get your equipment to look like new on the day of the event.

2. Create home-made display equipment But if you want something new, you can always create your own display equipment. Never mind spending more money to buy something else, use leftover materials to create your own display cases. For example, designed hooks make a great hanger for necklaces over a backdrop. You can also use mugs, cups and books to help give your display a platform. By using a photo frame and some window mesh, you can also create your own showcase frame. If you have vases and bamboo sticks, you can use this to display bracelets and big rings.

3. Use equipment at home to display jewelry Not only can you use materials at home to create DIY displays, you can even use your own equipment at home for display as well. For example, an old, soft, colorful couch can be made into its own display. You can easily hang necklaces from it and pin badges for display. If you have an old dress form at home, you can use this to display pins, necklaces and elegant hair jewelry. You can either pin various bold jewelry onto the dress form, or turn it into its own mannequin, with matching outfits.

4. Be creative. Think outside the box Never let the price dictate your creativity. If you’re creative, you can use anything to make your display without having to spend. Otherwise, you can always buy bulk jewelry display stands ahead of time to save money.

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How to Wrap Jewelry in the Last Minute

Ran out of the jewelry store so fast that you forgot to have the jewelry seller wrap the jewelry? Unfortunately, you've really never wrapped a gift before and there’s just no time for you to get one of those portable jewelry display cases to help you keep your jewelry intact. In these cases of panic, you have to find a good way to wrap your jewelry and keep it safe before giving it to your intended recipient. Unless you’re willing to risk your jewelry, finding something to wrap your jewelry in the last minute is essential.

1. Find a paper bag Paper bags can be pretty useful when you need them to be. If you have any old paper bags at home, you can easily use this to wrap your jewelry. The good news is – if you've bought jewelry from the same jewelry store before, you might still have the bags they give out. Use this, because they are manufactured especially to house jewelry. For those who cannot find a suitable paper bag, gift bags are okay. The more it fits your jewelry, the better to use it. Bigger paper bags end up only housing the jewelry but it doesn't really protect it from too much movement.

2. Box it Do you have a small box for your jewelry? If you do, then this is good news for you. You can easily put it in a box and decorate the box for aesthetic purposes. However, if your box is not entirely presentable, you can always quirk the plan up a bit by boxing your jewelry up. Put the jewelry in a small box. Close the box and put it in another box. Close the bigger box and put it in another box. This way, your wrapping becomes the fun way to unwrap, instead of the actual box. They won’t really notice the look of the boxes if they are too busy guessing what’s inside them.

3. Use old wrappers Who says old wrappers can’t be useful? In fact, any of those wrappers you used last year could be very beneficial for your case. If you really have no other choice, take the wrappers from old gifts. Jewelry is usually small, so you won’t need a lot. You can use the box method and wrap the jewelry in several different wrappers for “fun” unwrapping.

4. Use an envelope Too lazy to wrap? Use an envelope. Not every kind of jewelry will fit inside an envelope so you might have to change it up if the jewelry is too big. It’s an efficient way to wrap necklaces and bracelets, despite the lack of creativity. Don’t worry, you can always label the jewelry with something sweet or thoughtful.

5. Use an empty bottle Gone are the days when your old wine bottle would be used only for decorative and boasting purposes. You can use those old, but elegant wine bottles to store your jewelry. Just make sure they’re clean and don’t smell like alcohol anymore. Decorate the wine bottle with ribbons for finishing.

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A Review of Jewelry Display: Why it Works and Why Not

Creating a display for your jewelry can be pretty exhausting – creatively and mentally. You need to find a way to keep your customers interested in the jewelry you sell or you end up losing clients. To keep it interesting for your customers, you need jewelry store displays to promote connections between the customer and the jewelry they’re interested in.

There are many ways to do this. Creative sellers always end up having a new kind of display for their customers, especially when an upcoming event or occasion is approaching. But to help you consider what kind of display will be good for your jewelry store, here is a review of a display made by an unknown seller.

Why it Works. First of all, this display is pretty cut-throat. It’s interesting, it’s innovative and creative and it catches the eye of the customer.

Space – the display has ample space between the jewelry. Space can be a luxury for booths. But when you have your own jewelry store, space can be pretty helpful in making jewelry stand out. In this display above, the necklaces are arranged next to each other, but never really overlapping one another. They are spread wide to showcase its length and design. The price tag attached to the necklace also helps in making the display effective. Customers won’t have to keep asking for the price of the jewelry they’re looking at.

Funky colors – the seller was smart in using black and white. Black and white is safe, but for elegant jewelry such as these, they create sufficient interest in the jewelry being displayed. The zebra-printed boxes easily catch the attention of anyone looking at the display. This gives sellers a chance to display small, single jewelry effectively.

The mirror – remember what we said about space? Yes, space is important in making jewelry display look neat and clean. Because the seller put up a mirror for its background, it makes it look as if the display is set in a huge area. Besides, if people see themselves and the jewelry at one time, they can probably imagine themselves wearing the jewelry too.

Platforms – Notice that the zebra-printed boxes are placed on risers and platforms? This is to create levels in the display. And fortunately for the seller, it creates an even better effect for the jewelry.

Why it doesn't work:

Price tags – this is the problem with having price tags on display. Once people see the price, they might not consider it at all. But if they ask the jewelry seller about the price, the seller might have the chance to talk them into believing in the worth of the jewelry.

Dull display – the black necklace display stand serves to showcase chains and simple necklaces. But because it’s placed next to a highly attention-seeking display (the zebra-printed boxes), they can be easily passed off as dull. If only the necklace display stand had an outline of white, then it would even out the effect of the overall display.

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How to Make a Homemade Necklace Display in 7 Easy Steps

When it comes to jewelry, necklaces are pretty easy to sell to young adults. Almost everyone loves to wear a necklace. Some may wear it for sentimental purposes, others would gladly wear it to match their outfit. As a jewelry seller, you can use jewelry display stands to showcase different types of necklaces. However, if you want to save some money or change your display, you might want to go beyond the common practices of other jewelry sellers around town. Instead of buying the usual necklace displays, create your own homemade display for occasional use in special events.

Before you start, prepare the things you need first – scissors, cord, hole punch, poster board, fabric, glue, printer and photocopier.

1. The first thing you need to do is get a template of a necklace display. These can usually be found online. The best thing about making your own necklace display is that you can control the colors of your display equipment. If you know how to use Photoshop, you can easily change its color. But if not, print out the template on a colored piece of paper.

2. If you’re not satisfied with the size of the template you've printed, get a re-size of it using a photocopier. Standard necklace displays have a size of about 10 inches. If you’re planning to display longer necklaces, you might want to consider the length of the display. Re-size your display until you've gotten the appropriate measurements.

3. Next, use paste or glue to stick the template onto the poster board. Since poster boards are hard enough to stand alone, you can use this for lighter necklaces. However, if you have plans of displaying heavy jewelry like beaded and pearl necklaces, you can use cardboard instead. Gemstones are too heavy for cardboard, so you might want to look for a sturdier base material.

4. If you don’t like the color of your template, use fabric to cover the template. If you have a specific color in mind, this is your chance to change the color of your display. If you’re a little pickier with the look of your display, use velvet or leather for your display. Avoid using wet glue when you stick this onto the template. Wet glue causes the fabric to wrinkle. Instead, use stick glue to keep the fabric tight, but never wrinkle.

5. Wait for a few hours for the glue to dry.

6. Use a puncher to create two holes at the bottom corners. The template itself will guide you on where to punch the hole. Use any sharp object to fold the lines on the template. For ease, you can also use a knitting needle. If your template is glued to cardboard, flip the template over and draw the lines with paper knife for easy folding. Once you've gone through the lines in the template, fold it until it remains in its place.

7. Once the template has been folded, pierce a thread of cord into the holes to tie it up.

This should allow your necklace display to stand. Congratulations! You've made your own jewelry display!

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Thrive This Thanksgiving: How to Grow Your Business with a Simple “Thank You”

Do you remember when your scrolling LED sign was first hanged? I’m pretty sure that moment felt extremely amazing for you. As Thanksgiving approaches, what are you thankful for when it comes to your business?

Being an entrepreneur is an exciting but a very challenging role to play. And before closing the scrolling LED sign for your business today, take some time to quiet down and think about your business venture’s journey. Remember all the people you've met along the way and every circumstance that led you to that exact moment.

Thanksgiving is a time for looking back to draw strength for the future. Know that you never accomplish anything on your own so learn to acknowledge all the help you've received. Here are 2 realistic ways on how you can thank your customers this Thanksgiving:

1. Hold a special sale

Show your customers love and appreciation by providing discounts and starting special promos. Just like in growing your business, there are no rules when it comes to holding sales events. However, you should always check your inventory and financial status to find a win-win sale for you and your beloved customers. Below are some of the most common types of sales held by small businesses:

• Offer discounts on items for a certain period of time say two hours. The key to making this event successful is to publicize it well way before the event. A week or two would enough for your customers to mark their calendars for the special day.
• Giveaway coupons to get price-cuts on best sellers and other merchandise. Budget-savvy shoppers love this type of promo. Just make sure that the coupons redeemed in your store are authentic by putting in place a verification method.
• Bundle up two to three items on your product list and offer them at a discounted price when bought as a pack. This method is best used when you have products that can be used or consumed altogether. An example of this is offering a cup of coffee with a sandwich for a lower price when purchased as a meal instead of buying them Ala Carte.

Giving discounts on your products is a simple way to thank your customers for patronizing you throughout the year. On top of that, you can also use this means to strengthen the ties between you and your customers.

2. FREEbies!

It always feel good to get more value than what I paid for. And getting a freebie or two from a product I bought brings me this feeling. Small tokens like pens, notepads or canvas bags are enough to bring a smile on my face. But as a business owner, you have all the right to be as creative as you want to be with your giveaways. You may also want to raffle off best sellers or other products so that you wouldn't have to worry about buying anything else.

Giving out freebies can help advertise your brand. When giving away free items that are not part of your product line, adding your company logo turns it into an instant advertising material. This is great for items that can be used on a daily basis like a USB drive, bags or umbrellas to name a few.

If you’re in the business of melting the hearts of your patrons, you should try handing over personal thank you notes to them. Writing down your heartfelt appreciation on a stationary is certainly a classic that will truly leave an impression that shines brighter than LED.

Thanksgiving is a time of saying grace for achievements gained and surpassed trials. Take this time to show your gratitude to your customers who continue to avail of your products and services. And of course, don’t forget about your employees who have grown to become your partners in serving your clients.

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How to Choose the Perfect Accessories for Your Wedding

Preparing for your wedding can be pretty stressful if you don’t know where to start. As a bride, it’s important that you become the apple of everyone’s eye on the day of your wedding. And this all begins with the dress you wear and the jewelry you use to accessorize your outfit. Now that may be a stressful way to begin preparing for your wedding. To help you pick out the perfect bridal jewelry sets for your wedding, here are a few tips to get you started.

1. Consider the details of your wedding – time, location and venue and even the theme If you need help getting an organized thought on what would look good, create a list of factors to consider. Among this list, you have to consider your wedding. Do you have a theme for your wedding? If you have a theme, you can start picking out your fashion jewelry using that. However, you might also want to consider the time of your wedding and the location or venue. For one, if you have a beach wedding at night, pearl earrings may not be a good idea. However, if you’re getting married in a church, pearls are very elegant.

2. Match the accessories to your dress

Most importantly, you have to choose accessories that will look good with your dress. Choose stores that can offer you many different types of jewelry. If you’re not satisfied with the choices in your area, you can also choose to look at fashion jewelry online. The best thing about looking through an online catalogue is that it will give you an opportunity to choose from different brands, designs and concepts. While you won’t be able to test them, it’ll give you an idea of what you want.

3. Prioritize your wedding band

In choosing your dress and accessories, always make it a point to prioritize your wedding band. Everyone has to see your wedding band. You and your fiance should always take some time to pick the wedding band at the same time. This way, you can see the wedding band and you can prepare the perfect dress and accessories to accompany the most important jewelry for your wedding day.

4. Rent jewelry

Wedding jewelry can be pretty expensive. But this doesn't mean that you have to walk down the aisle without anything sparkling on your neck or wrist. If you don’t have the budget to buy beautiful jewelry, you can always rent a few pieces from costume or jewelry shops. Many jewelry stores are happy to loan their best jewelry for weddings.

5. Get something borrowed and blue

No wedding is complete with a little tradition. Some wedding movies have parents or sisters giving something borrowed and blue just before the wedding. But if you really want to prepare your look for your wedding day, you can always ask to get the tradition a few days early. At least, you know what accessories will be borrowed and what will be blue and you won’t have to buy anything else for your wedding dress.

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How to Display Jewelry at a Small Booth

Just because you have a small booth for the trade show doesn't mean that you need to bring less jewelry. Despite the fact that you have a limited space for showcasing jewelry, you can still sell many pieces as long as you can create an effective jewelry display for a smaller booth. This doesn't mean that you need to crowd your booth with all of your jewelry. Customers don’t like jewelry booths with too many details.

To display jewelry in a small booth, here are some jewelry display ideas to help you attract customers effectively.

1. Use multiple display stands

There are several types of display stands that you can use to showcase several jewelry at one time. For example, the earring towers are great to hang more than 50 pairs of earrings at one time. If you get a small earring tower, you only need a small space for the tower to roll in and some extra space to create background aesthetics for the tower. Other useful multiple display stands include earring trays, bracelet bars and display trees for rings or necklaces.

2. Use mirrors

In interior designing, one of their tips to creating an illusion of space is to use a mirror. Because a mirror displays the reflection of everything in front of it, it makes it seem as if you have more space to move. This is the same for small booths. Not only will your customers appreciate the abundance of mirrors, but it’ll also make your booth look bigger than it really is.

3. Create platforms or levels

One of the best ways to display more jewelry in a limited space is to divide the booth into several platforms. With more platforms or levels, it won’t look crowded when you display more groups of jewelry in one place. If you have several platforms, you can group your display by the type of jewelry. In one platform, you can have rings and earrings. In another platform, you can showcase bracelets using several bracelet bars for easier setting and to help save space. Your necklaces and pendants should also be in another platform altogether.

4. Hang jewelry

If you still need to display some jewelry, you can always use the overhead of your booth to display more. Set up a string or wire to hang from one end to another. Use this to hang jewelry overhead. Be careful in hanging jewelry, however. Sometimes, if you hang too much, your booth will end up looking like it has a curtain. While that may not be a bad thing, it can create a crowded look for your display. Don’t hang big jewelry too. They can easily take up as much space in your display.

5. Create overhead layers

Once you've filled up the space in your booth, you can also have a carpenter set up some overhead layers. Don’t put up too many though. Get a shelf on each side and choose which jewelry will fit well. Slant the shelves a little so customers can easily see the jewelry.

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