Wednesday, November 21, 2012

Thrive This Thanksgiving: How to Grow Your Business with a Simple “Thank You”

Do you remember when your scrolling LED sign was first hanged? I’m pretty sure that moment felt extremely amazing for you. As Thanksgiving approaches, what are you thankful for when it comes to your business?

Being an entrepreneur is an exciting but a very challenging role to play. And before closing the scrolling LED sign for your business today, take some time to quiet down and think about your business venture’s journey. Remember all the people you've met along the way and every circumstance that led you to that exact moment.

christmas house

Thanksgiving is a time for looking back to draw strength for the future. Know that you never accomplish anything on your own so learn to acknowledge all the help you've received. Here are 2 realistic ways on how you can thank your customers this Thanksgiving:

1. Hold a special sale

Show your customers love and appreciation by providing discounts and starting special promos. Just like in growing your business, there are no rules when it comes to holding sales events. However, you should always check your inventory and financial status to find a win-win sale for you and your beloved customers. Below are some of the most common types of sales held by small businesses:
  • Offer discounts on items for a certain period of time say two hours. The key to making this event successful is to publicize it well way before the event. A week or two would enough for your customers to mark their calendars for the special day.
  • Giveaway coupons to get price-cuts on best sellers and other merchandise. Budget-savvy shoppers love this type of promo. Just make sure that the coupons redeemed in your store are authentic by putting in place a verification method.
  • Bundle up two to three items on your product list and offer them at a discounted price when bought as a pack. This method is best used when you have products that can be used or consumed altogether. An example of this is offering a cup of coffee with a sandwich for a lower price when purchased as a meal instead of buying them Ala Carte.
Giving discounts on your products is a simple way to thank your customers for patronizing you throughout the year. On top of that, you can also use this means to strengthen the ties between you and your customers.

2. FREEbies!

It always feel good to get more value than what I paid for. And getting a freebie or two from a product I bought brings me this feeling. Small tokens like pens, notepads or canvas bags are enough to bring a smile on my face. But as a business owner, you have all the right to be as creative as you want to be with your giveaways. You may also want to raffle off best sellers or other products so that you wouldn't have to worry about buying anything else.

Giving out freebies can help advertise your brand. When giving away free items that are not part of your product line, adding your company logo turns it into an instant advertising material. This is great for items that can be used on a daily basis like a USB drive, bags or umbrellas to name a few.

If you’re in the business of melting the hearts of your patrons, you should try handing over personal thank you notes to them. Writing down your heartfelt appreciation on a stationary is certainly a classic that will truly leave an impression that shines brighter than LED.

Thanksgiving is a time of saying grace for achievements gained and surpassed trials. Take this time to show your gratitude to your customers who continue to avail of your products and services. And of course, don’t forget about your employees who have grown to become your partners in serving your clients.


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